Meemo was a project that I had conceptualized and created the design for in 2017 stemming from a desire to limit my usage of social media and constant doomscrolling. I'd spent many years feeling this constant weight that I couldn't shake and didn't know why. After a while, I'd realized that that feeling always came after checking my socials. That was when I knew I wanted to find a solution to this issue.
Social media is here to stay and has become a part of our lives, it's not something we can always avoid. However, it shouldn't consume our entire feeling of self worth and take away from the real people in our lives. Meemo is here to help guide you and remind you to find that balance between the two.
This is Meemo after 8 years, revamped and with added motion!
Take care of Meemo and Meemo will take care of you!
At its core, Meemo is all about wellness and relationship building through gameplay. So I wanted there to be some bouncy elements to make it feel more like a game. Some subtle moments to showcase wellness, that makes you feel like you’re taking a deep breath and refocusing on your own needs. And through Meemo’s playful facial expressions, showcasing connection and relationship building. Since Meemo is primarily for a younger audience, I felt that these elements were important to convey that taking care of yourself can be fun and not so complicated.
During the scamping process, I originally wanted to make a full “story” through the logo. Originally I’d have the two characters walk in and talk together. Even though it told a story, it was just too long to be engaging. So I cut it to them bobbing in and chatting. However, through further editing, I was able to emphasize the stronger motion elements that reflect the brand values by pairing down the less cohesive elements into the final logo. The expressive facial features and lines would emphasize the “play” motion principle, and the pacing reflects the subtlety. The ending “nod” would be the driving force in the rest of these pieces. The logo is the main piece so I wanted to carry that motion throughout the rest of the branding.
